Doctor Who titles
Doctor Who is a TV series closely connected to Hitchhiker's.
Douglas Adams was once a script writer for Doctor Who. Life, the Universe and Everything was based on a rejected script idea for Doctor Who.
In the first episode of the Doctor Who serial Destiny of the Daleks, the Doctor reads a book by Oolon Colluphid, an homage inserted by Adams. As a nod to Adams' great work on Doctor Who, the 2005 episode The Christmas Invasion, which features the Doctor saving the world in his pajamas, the Doctor makes reference to himself being very Arthur Dent. He then mumbles that Dent was a nice man. In the 'Making of...' documentary of the Hitchhiker's TV series, the Doctor's time machine (the TARDIS) can briefly be seen.
These homages seem to imply that Who and Hitchhiker's exist in the same fictional universe, and many fans believe this as fact, even though there is nothing to confirm it.
Despite this, Eoin Colfer's And Another Thing... seems to suggest that the opposite. When Arthur watches Earth be destroyed from one of the Heart of Gold's portholes, he remarks on how fake it looks, comparing it to the classical serials of Doctor Who, providing a nice homage to Who, but somewhat contradicting the Hitchwhovian's beliefs. However, as the true Hitchhiker would point out, the universe exists in an endlessly complex and completely non-linear form of space and time, which multiple realities exist and interlock with each other. This results that Arthur has probably seen Doctor Who, being such a person living in the vicinity of Europe. This is scientifically called the Whole Sort of General Mish-Mash. As the Tenth Doctor tries to explain the passage of time in "Blink", he refers to the WSGMM, but instead calls it "A big ball of wibbly wobbly... timey wimey... stuff".